Section	Candidate Type	Eligible?	Typical Requirement	Notes
Primary fit	Ecommerce and digital managers	Yes	PDP, site, or catalog ownership	Core audience — every module applies directly to DTC and ecommerce workflows.
Primary fit	Merchandisers and buyers	Yes	Assortment or category planning responsibility	Ideal for AI-assisted forecasting, assortment, and pricing decisions.
Primary fit	Retail marketing leads	Yes	Campaign and seasonal calendar ownership	Gain frameworks for planning and producing multi-channel retail campaigns with AI.
Adjacent backgrounds	Store operators and district managers	Yes	Multi-location oversight	Apply AI to local marketing, clienteling, and store-level content.
Adjacent backgrounds	Brand and creative directors	Yes	Brand voice and visual system ownership	Course covers governance patterns for on-brand AI content at scale.
Adjacent backgrounds	Wholesale and B2B retail teams	Yes	Line-sheet and account management work	Adapt AI workflows to line sheets, look books, and account-specific pitches.
Experience level	New retail operators	Yes	Basic commerce platform exposure	Course starts with retail fundamentals and layers AI workflows over them.
Experience level	Mid-career buyers, planners, and marketers	Yes	Active ownership of a category or channel	Best fit — ready to redesign your workflow around generative AI.
Experience level	VPs of Ecommerce and Retail	Yes	Channel or P&L ownership	Useful for building an AI roadmap and change program across merchandising and marketing.